A seller asks six questions and asks them in this order: what is it worth, what will it really close at, when should I go, what should I fix first, who should list it, and what is everyone else doing. The door today answers the first one and skips the rest.
The first question, and the one every other site answers with a black-box number nobody can check.
The instant range off real closed price per square foot on your own streets - and then the full cited valuation analysis behind it.
/sell/what-its-worthTwo of these three are still on the old site. This page cannot be built until they come across.
Asking price is a hope. This is the number that decides whether the seller is disappointed in ninety days.
Predicted give off today's ask, from real closings that looked like this one - plus how much sellers habitually over-ask, and where listings round here started and finished.
/sell/what-it-closes-atThe honest version of 'homes here sell fast'. Sold & Rented is open to everyone and is the one to lead with; the other two are the reason to sign.
Most sellers believe they have no choice about timing. Often they do, and it is worth real money.
Which month actually clears the highest price, by city, from closed sales rather than folklore.
/sell/when-to-sellCurrently buried inside Brainiac's Corner. It deserves its own page - it is the one page on this door that can honestly tell someone to wait.
Every seller asks it and almost every agent answers with an opinion. This answers with what the neighbours actually did.
Live permit activity next door - mid-flip, stalled, just-finished - and which of those moves pays for itself.
/sell/what-to-fixMoney Makers is written for investors today. For a seller it has to answer one question only: does this repair come back at closing?
A seller is interviewing two or three agents. This is the only page on the site that settles that argument with numbers.
Every agent in the three counties ranked on real closed MLS sales - so the choice is evidence, not a listing presentation.
/sell/who-should-list-itStill on the old site. Doubles as agent recruiting, which is why it also appears on the Agents door - decide which door owns it.
A seller who can see the room prices better - cuts, relists, and what competing sellers are conceding.
Every listing that has cut, measured from the highest price it ever carried rather than from today's ask.
/sell/reading-the-roomSame tool the buyer side uses, read from the other direction. Check the copy does not sound like we are helping buyers beat them.
Written down rather than discovered later.
What’s My Home Worth, Neighborhood Prices & Rents and the Agent Leaderboard still live on the old site. The first of those is the seller lead magnet, so this door cannot be finished until it comes across.
What’s My Home Worth gives an instant public range. The Automatic Appraisal gives a cited report. Both are on this door and a seller will read them as the same promise. Decide which one is the front door and make the other the follow-up, or they undercut each other.
They are the two that say out loud what a house will really close at, and what sellers habitually over-ask. A seller comparing us to another broker sees the claim and cannot press it. That is either the best argument for signing or the most frustrating page on the site.
Best Month To Sell exists for exactly that person and is buried inside Brainiac’s Corner. If the honest answer is wait five months, this door should be willing to say so.
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